rayde_luis_baez

Rayde Luis Baez

Rayde Luis Baez es desde Septiembre del 2010 Marketing & Partnership Manager en Euroleague Basketball, empresa gestora de la máxima competición baloncestística de Europa. Además sirve de asesor, a través de su empresa, del Comité Olímpico Dominicano y la Federación de Baloncesto de Puerto Rico en materia de formación e internacionalización.

2 Artículos publicados por Rayde Luis

Mostrando todos los 2 artículos

El mito de la caverna y el estado actual de las cosas
Todo aquel que prestó un mínimo de atención a las clases de filosofía del bachillerato o en primero de carrera, recordará el...
Comentarios (1) | 26/12/10 14:09 | Baloncesto

Una butaca a la vez
Mucho se habla de la crisis en el deporte y de cómo no se corresponde el “coste deportivo” con los ingresos por espectáculo,...
Comentarios (2) | 08/10/10 20:46 | Baloncesto

3 Comentarios escritos por Rayde Luis

Mostrando todos los 3 comentarios

  • Statistics in Spanish Football

    2010-12-08T20:39:32Z

    There's a problem of correlation of statistics to the overall performance of the team itself, that stands on the system of play. The only two completely objective and non-correlated stats that you can search and cross-reference are goal scoring and goal avoidance...if you have a highly offensive system, you look for highly efficient scorers (with a good scoring ratio), and on the defensive side you look for defensive players who their teams receive fewer goals, and goalkeepers with many saves. In a 11 player squad that pretty much covers 4 or 5 players, because the mid field contribution is quite "intangible" because through there passes the style (e.g. FC Barcelona vs Real Madrid)...whereas you can find other players, talented mid-fielders pretty much bloom.

    I totally agree with you that comparing American sports with Football is nonsense...even MLB do not compare (look at the last 10 World Champions, and see the diversity that you don't see in football). Even more, MLB have a draft that works well (without the media attention of the NFL's and NBA) and has drafted great players like Alex Rodriguez, Kerry Woods, Julio Borbon, and many others.

    Congrats! Good piece overall.

    Regards,

    Rayde

  • Shirt Sponsorship ~ How does Spain compare?

    2010-11-15T14:57:35Z

    I don't think Barça will change, at least for the mid-term...they gain more brand equity and public awareness (and godwill) by their current UNICEF deal. If it were to be measured, they will for sure overcome the fee they pay UNICEF with marginal revenues from godwill and Worldwide awareness.

    The main problem in Spain is that with limited TV exposure (for most of the teams) and with low merchandise culture, a shirt deal doesn't make much sense for great sponsors.

    Great piece!

    BEst regards,

  • Una butaca a la vez

    2010-10-12T12:07:09Z

    Carlos, muchas gracias por tu comentario.
    Tu apunte es excelente, y en efecto la Euroleague Basketball, pensando en las audiencias televisivas globales (197 paises -incluido China- vieron la Final Four de Paris) pone en marcha desde ya el "Game of the Week", que es la retransmisión de los 21 mejores partidos de la semana, mas los 4 de la Final Four, con una producción unificada y global. Hablare de este proyecto en próximas entregas, de su impacto en marketing, y sus similitudes y mejoras frente al gran precursor del formato: Monday Night Football (NFL).

    Un saludo!

    Rayde